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Case Study

Cascade

Brand Design Lead · 2023 — 2026

Leading visual identity and creative direction across web, campaigns, events, and marketing. High-performing paid creatives, conversion-led site work, and AI-assisted production. Building and mentoring the design function.

Visit cascade.app ↗

Cascade website — Portfolio Management hero

Strategy Tools & Executive Sessions section

Cascade Academy — Sessions & Podcast

Deloitte CSO Survey report frames

AI Summary product UI concept

Integrations UI — Connect module

Job listing card design variants

Cascade homepage — Say goodbye to strategy spreadsheets

Cascade homepage — Alignment view, light theme

Cascade for Manufacturing — industry landing page

SF24 Strategy Fest event landing page

Strategy Palooza 2024 — event landing designs

WSD23 Chaos Unveiled — event campaign artwork

This Way Forward — podcast social assets

This Way Forward — cover art drafts

Product Releases — October 2023 keynote cover

Integrations gradient key visual

Try Cascade's interactive demo ad

AI-Enhanced Executive Reporting — C-Suite guide

Cascade Ask AI paid social ads

Upcoming Webinar — kinetic banner

Cascade deck — trusted by top organisations

Integrations & Customer Stories section

Strategy Bootcamp — Leadership Meetings landing page

Cascade Strategy Framework diagram

Cascade purple concept card set

Maturity Assessment Tool 2.0 — Figma banners

Cascade business cards — light variant

Cascade business cards — dark variant

Effective Leadership Meetings for the C-Suite — report mockup

This Way Forward podcast — studio still